shoreline fishing.

Matt Dunn is a seasoned angler with a passion for surf, rock, and estuary fishing. Combining his expertise with a love for the outdoors, Matt offers tailored fishing adventures designed for enthusiasts of all levels. His website reflects the authenticity and thrill of these experiences, creating a space that connects visitors to the rugged beauty of fishing and the natural world.

Shoreline Fishing’s website highlights Matt’s passion for fishing. The clean, intuitive design makes it easy for visitors to explore offerings, inquire, and book their next first or next fishing trip. With vibrant visuals and seamless navigation, the site reflects the excitement and authenticity of the fishing experiences.

The design takes inspiration from nature’s raw beauty, using clean lines and subtle gradients to evoke the depth and movement of the sea. Working closely with Matt, we focused on balancing rugged charm with a welcoming feel, creating a visually engaging space that reflects his personality and expertise.

The site’s structure prioritizes simplicity and functionality. Each section naturally guides visitors through the different fishing adventures, with organized content and intuitive navigation. Prominent calls-to-action ensure users can easily inquire or book, while the layout keeps the focus on the stunning visuals and essential details.

We carefully selected a palette inspired by the sea’s ever-changing hues. Deep blues and greens evoke tranquility and depth, while subtle gradients add vibrancy and movement. This balance mirrors the calming yet thrilling nature of Matt’s fishing adventures.

To maintain accessibility and style, we paired bold, modern fonts for headings with clean, readable text for body content. This choice reflects the straightforward, professional approach that Shoreline Fishing represents, while keeping the overall feel approachable and grounded.

The imagery is a highlight of this project, showcasing personal photos captured by Matt and myself during our fishing trip. These authentic visuals provide an intimate glimpse into the experiences Shoreline Fishing offers, from stunning ocean views to off-road explorations. By using minimal stock images, the site remains deeply personal and genuine.

This project was incredibly special to me, as it allowed me to collaborate with Matt and merge our shared passion for fishing into a meaningful online presence. Building this site was not just about showcasing his offerings—it was about capturing the heart of his work and the adventures we cherish together. Creating this space and knowing it will inspire others to embark on their own fishing journeys, was an honour and a joy.